PSV Generations United
- Eindhoven, Netherlands
- 2025
- UX Research, Concept Design, Prototyping, Interaction Design, Concept Film
A self-initiated interactive concept exploring how PSV could connect supporters across generations — pairing season-ticket veterans with young fans through shared match memories, meetups and a living club community. The case study includes a short concept film and a clickable app walkthrough.
The challenge
Football clubs sit on decades of emotional history, but their digital platforms mostly serve tickets and merchandise. How might a club turn belonging into a product that bridges a 70-year-old season-ticket holder and a first-season young fan?
The approach
We mapped supporter journeys across three generations, then designed around matching, chat and accessible meetups near Philips Stadion. A short concept film grounds the idea in real supporter emotion; the app prototype shows how those connections could live day to day.
The thinking
Problem
Club platforms serve transactions, not belonging. Older supporters hold the club's living memory; younger fans have no easy way to meet them.
Audience
Three generations of PSV supporters: long-time season-ticket holders, match-going parents, and first-season young fans.
Insight
In supporter interviews, every generation described the same matches — but remembered completely different details. The overlap, not the archive itself, is the product.
Concept
PSV Generations matches supporters across ages, opens a chat around shared club history, and makes pre-match meetups accessible — including mobility assistance and seated options around Philips Stadion.
This is an independent studio concept and is not affiliated with or commissioned by the organisation it imagines a product for.
The user flow
- 01Supporter opens Home and reviews a suggested Supporter Match
- 02They Connect (or Skip) based on shared interests
- 03A chat opens around classic matches and living memories
- 04Meetups lists gatherings near Philips Stadion
- 05Join Meetup captures preferences like mobility assistance
- 06Directions and day-of support bring both generations together
Prototype & screens
Concept film — the emotional brief for the product
App walkthrough — matching, chat and matchday meetups
Supporter Match
Chat
Meeting points
Meetups
Join meetup
Home
Learnings
Matching and chat make the emotional brief tangible; accessibility options on Join Meetup were the detail older testers cared about most. A future iteration would deepen the voice-memory flow for telling match stories without typing.
The outcome
A concept film, interactive prototype and design system demonstrating the idea end-to-end. Developed independently as a studio concept — not commissioned by or affiliated with PSV — to show how we approach interactive storytelling for organisations with deep communities.
Credits
- Research, UX & Prototype
- Authentic Perspective
- Concept Film
- Authentic Perspective
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